Chevy @ SXSW

·        Complete our downtown walking trip (look for a post that talks more about this on Friday, March 12)

·        Keep checking in and  around downtown and at Chevrolet locations like the Volt Recharge Lounge and Chevy Cruze booth.

 
One coveted item that you’ll want to be on the lookout for is the Chevy Camaro item.  It looks like this:

 If you get the Chevrolet Camaro added to your Gowalla item collection, you’ll want to head on over to the Volt Recharge Lounge to redeem your prize – while supplies last.

 So why is Chevrolet doing this?  What’s in it for us?  We’re interested in the intersection of mobile and social. We’re looking forward to engaging people in the moment and in the context of the event in a non-invasive way.

We know there are a lot of choices when it comes to location-based services.   We chose to partner with Gowalla because, as an Austin company,  we knew they were planning to do something big at SXSW, and we wanted to be part of it. That combined with their local knowledge and interest in experimenting with us, it was a good fit.

Oh, and by the way, did you hear they’ve add the ability to incorporate photos into your check-in experience as well?

Ultimately, this experimentation won’t end when SXSW does.  Engaging in a  “what if” dialogue with a new technology is something we will continue to pursue.  Just like this program, we’re interested in engaging in a smart way in the right place at the right time.